CIAT-FM, Cat Country 98.1 , Assiniboia
On July 26, the CRTC approved an application by Steven Huber (OBCI), for a broadcasting licence to operate an English-language, commercial FM radio station in Assiniboia, Saskatchewan. The station would operate at 98.1 MHz with an average ERP of 20,000 watts (maximum ERP of 29,000 watts with an effective height of the antenna above average terrain of 258.3 metres). The station would offer a country music format consisting mostly of hits from the past seven years as well as hits from the 90s and 2000s. Its target audience would be adults aged 25 to 54, skewed slightly towards women. The station would broadcast 126 hours of local programming each broadcast week, of which approximately 4 hours 50 minutes would be devoted to spoken word programming consisting of local news, weather, road information, community and cultural information, local lifestyle and event information as well as agriculture interest programming. The applicant stated that it would devote 2 hours 46 minutes of its spoken word programming to scheduled newscasts consisting of local and regional news (1 hour 50 minutes), national news (28 minutes) and international news (28 minutes).
CIAT Cat Country 98.1 began on-air testing in January, and officially signed on the air on March 15.
The story continues elsewhere…
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