CHEY-FM, 94.7 rouge, Trois-Rivières

Bell Media Inc.

CHEY-FM201394.7100,000Bell Media
CHEY-FM200294.7100,000Astral Media Inc.
CHEY-FM199094.7100,000Télémédia Inc.


On November 17, Télémédia Communications Inc. was awarded a licence for a new FM station at Trois-Rivieres. The station would offer a soft rock format and would be operated jointly with Télémédia’s CHLN-AM. The CRTC did not approve the frequency of 94.7 MHz and effective radiated power of 100,000 watts because of the effect the station might have on neighbouring markets. Telemedia was told to make new technical arrangements which would reduce power in the direction of Thetford Mines, Victoriaville and Lac Megantic.


CHEY-FM signed on.


The corporate name changed from Telemedia Communications Inc. to Telemedia Radio Inc.


The corporate name changed from Telemedia Radio Inc. to Télémédia Radio (Québec) inc.


Astral Media Inc. purchased Telemedia’s stations in Quebec and Atlantic Canada.


CHEY-FM received approval to increase average effective radiated power from 46,000 watts to 46,600 watts. Maximum ERP would remain 100,000 watts. Antenna height would increase from 246 metres to 249.7 metres. The antenna pattern would continue to be directional and there would be no change in transmitter site. 


On February 23, the CRTC approved the application to amend the licence for CHEY-FM in order to delete the condition of licence relating to the provision of annual reports on the diversity of musical selections.

CHEY-FM changed its branding from Rock Détente to Rouge FM. The format remained Adult Contemporary.


On June 27, 2013, after a previous such application had been denied in 2012, the CRTC approved an application by Astral Media Inc. to sell its pay and specialty television channels, conventional television stations and radio stations to BCE Inc., including CHEY-FM.


In June, CHEY changed format from Adult Contemporary to CHR but retained the Rouge 94.9 branding.

The story continues elsewhere…
Effective September 1st 2019, we will only be adding new material to these station histories in exceptional circumstances. Our intent to chronicle the early days of these radio and television stations has been achieved, and many new sources and technologies, from the CRTC website to Wikipedia, and others, are now regularly providing new information in these areas.

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