CHRM-FM, Plaisir 105.3, Matane

Arsenal Media Group

CHRM-FM2019105.33,000Arsenal Media Group
CHRM-FM2016105.33,000Attraction Media
CHRM-FM2001105.330,000Les Communications Matane Inc.
CHRM-AM1975129010,000Les Communications Matane Inc.


On July 19, Les Communications de Matane Inc. was given approval to operate a new AM station at Matane. It would broadcast on a frequency of 1290 kHz with a power of 10,000 watts (omnidirectional). Roger Dion, Mayor of Matane, was a substantial shareholder in the company. Les Communications de Matane Inc. also wanted to operate an AM station at Cap-Chat (1380 kHz,  1,000 watts) but that application was denied.


CHRM 1290 signed on the air on April 13.

On December 4, CHRM was authorized to move to a new transmitter site.


On August 12, CHRM was given permission to affiliate with the Radiomutuel network.


On April 5, CHRM was licensed to operate a new FM station at Matane. The new station would offer a soft rock format targeted to the 20 to 44 age group. As a result, CHRM would move from a contemporary MOR to a more traditional MOR format.


On June 9th, CHRM launched CHOE-FM.


On May 10, CHRM was given approval to move to the FM dial, operating on 105.3 MHz with an effective radiated power of 30,000 watts.


CHRM 1290 made the move to FM as CHRM-FM. 


CHRM was given approval to add a transmitter at Les Méchins, operating on 104.1 MHz with an effective radiated power of 49 watts.


On June 8, Les Communications Matane inc. was given approval to change the frequency of  CHRM-FM-1 Les Méchins from 104.1 MHz to 91.3 MHz. The change was to improve the signal quality of the station. Power would remain 49 watts.


On August 31 the CRTC renewed CHRM-FM’s licence until August 31, 2013. The renewal included rebroadcast transmitter CHRM-FM-1 Les Mechins. 


In April, the CRTC approved CHRM’s application to delete CHRM-FM-1 91.3 in Les Mechins.  In the same month the transmitter ceased operations.

The CRTC approved the change of ownership of CHRM-FM from Les Communications Matane to Attraction Media.


In January, CHRM changed fromat from Adult Contemporary/Talk to Hot AC as Plaisir 105.3.


In August, the CRTC approved the change of effective control of Groupe Attraction Radio. The move transferred majority ownership of the company’s 14 Quebec radio stations to Sylvain Chamberland, the company’s executive VP and CEO. He would hold a 50.25% stake in the new ownership structure. Chamberland was recruited by Attraction’s founder Richard Speer in 2011 to set up the radio division.


In January, Attraction Radio became Arsenal Media Group.

The story continues elsewhere…
Effective September 1st 2019, we will only be adding new material to these station histories in exceptional circumstances. Our intent to chronicle the early days of these radio and television stations has been achieved, and many new sources and technologies, from the CRTC website to Wikipedia, and others, are now regularly providing new information in these areas.

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