CKVV-FM, Juice FM, Kemptville

Vista Broadcast Group Inc.

CKVV-FM201297.52,800Vista Radio Ltd.
CKVV-FM201297.52,800Haliburton Broadcasting Group Inc.


On April 21, the CRTC approved the application by Haliburton Broadcasting Group Inc. for a broadcasting licence to operate an English-language commercial FM radio station in Kemptville. The new station would operate at 97.5 MHz (channel 248A) with an average effective radiated power of 1,360 watts (maximum ERP of 2,800 watts with an effective height of antenna above average terrain of 80 metres). Haliburton was controlled by Christopher Grossman through his ownership and control of Beaumaris Group Inc., Haliburton’s controlling shareholder. The new station would offer an Adult Contemporary music format with 120 hours of local programming per broadcast week, including 2 hours and 39 minutes of news. Local programming would include local newscasts, weather, sports, public service announcements, a community calendar, health and lifestyle features, as well as entertainment features. The applicant indicated that the station would target adults between the ages of 25 and 54 (skewed to women). The applicant committed to devote, by condition of licence, 40% of its category 2 (Popular music) musical selections broadcast each broadcast week and from 6:00 a.m. to 6:00 p.m., Monday to Friday, to Canadian selections broadcast in their entirety, which exceeded the minimum requirement. The Commission noted that the station would direct its programming and its principal marketing activities towards Kemptville and the surrounding Municipality of North Grenville. The technical parameters of the station were such that its primary contour, while providing coverage to its target market, would not encompass adjacent markets such as Smiths Falls and would remain largely outside of the Ottawa-Gatineau central BBM market. Consequently, the impact on other stations in the region would be minimal. The licence would expire August 31, 2017.


CKVV-FM began testing in early February and signed on the air February 27 as Star 97.5 FM. Drew Hosick and Diana Fisher were the hosts of the Big Breakfast Morning Show. Studios and offices were at 4 Industrial Road, Unit 3 in Kemptville. 

Moose FM Bancroft morning show host Drew Hosick joined Star FM Kemptville, also as morning Host. 

On October 19, the CRTC approved the application by Vista Radio Ltd. for authority to acquire from Haliburton Broadcasting Group Inc. the assets of Haliburton’s AM and FM radio stations and their transmitters located in Bancroft, Barry’s Bay, Bolton, Bracebridge, Caledon, Cochrane, Elliot Lake, Espanola, Fort Erie, Haldimand, Haliburton, Hearst, Huntsville, Iroquois Falls, Kapuskasing, Kemptville, Niagara Falls, North Bay, Parry Sound, Prescott, St. Catharines, Stratford, Sturgeon Falls and Timmins. Vista was a corporation controlled by Westerkirk Capital Inc., in turn controlled by Thompson Investments Limited. CKVV-FM was among the stations acquired by Vista.


CKVV-FM rebranded from Adult Contemporary STAR FM to Variety Hits JUICE FM. 

The story continues elsewhere…
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