CJLF-FM, Christian – Life 100.3 , Barrie

Trust Communications Ministry

CJLF-FM1999100.31,800Trust Communications Ministry


On April 19, the CRTC approved the application by Scott Jackson, (on behalf of what would become Trust Communications Ministries), for an FM station at Barrie. The station would broadcast Christian music, 24 hours a day (at least 95% of the music broadcast each week will be non-classic religious) along with brief news, weather and sports segments, and promotions of local community activities. 

After the usual test period, CJLF “Life 100.3” went on the air on August 15 at 3:00 p.m. Studios and offices were at 14 High Street, Suite 203, in downtown Barrie – overlooking Kempenfelt Bay. Effective radiated power on 100.3 MHz was 1,800 watts. The transmitter site is at Horseshoe Valley (near Edgar), which is 270 metres above main sea level. 

CJLF-FM programs Adult Contemporary Christian Hits during the daytime hours to a 25-54 audience. At night, the format is targeted to teens and is called “Slammin’ Christian Hits”.


On December 9, the CRTC approved the application by Trust Communications Ministries to add a rebroadcast transmitter at Owen Sound, to operate on 90.1 MHz with an effective radiated power of 75 watts. 


The CRTC gave CJLF approval to add a rebroadcast transmitter at Peterborough, operating on 89.3 MHz with an effective radiated power of 500 watts. The application was approved February 3.

CJLF’s repeater station in Owen Sound (CJLF-FM-1) began broadcasting on March 23.

On May 14, Trust Communications had its bid for a new FM station to serve Kitchener-Waterloo denied.

CJLF’s rebroadcast station in Peterborough signed on the air in early October.


In May, CJLF began broadcasting from new studios and offices located at 115 Bell Farm Road, Suite 111.

On July 19, Trust Communications was authorized to relocate CJLF-FM-2 Peterborough’s transmitter and to increase the antenna height.


On September 7, CJLF was given approval to increase effective radiated power from 1,800 watts to an average effective radiated power of 18,700 watts (40,000 watts maximum). Antenna height remained unchanged at 226.1 metres. The existing tower is at Edgar, north of Barrie. The existing CJLF signal has a challenge getting across “the Bayfield hill” and into the city, and the station wanted to preserve commuting listeners that daily take the 400 to and from Toronto. The existing CJLF rebroadcasters in Owen Sound and Peterborough receive their programming off the air and encounter interference with the originating signal in the summer due to atmospheric conditions. The power increase would also resolve these issues. 

On the same date, the station was given the go ahead for a rebroadcast transmitter at Huntsville, operating on 98.9 MHz  with an effective radiated power of 750 watts. 


CJLF (Life 100.3) launched its 98.9 Huntsville repeater at 3:00 p.m. on January 23. The Huntsville Fundraising Coordinator for CJLF, Jim Alexander, officially flipped the switch to put the transmitter on the air. The opening ceremony included a message from Huntsville Mayor Hugh MacKenzie.

On September 22, Trust Communications Ministries had its application for the addition of a transmitter at Iqaluit, Nunavut, denied. The transmitter would have operated on 105.5 MHz with an effective radiated power of 250 watts. All of the spoken word programming broadcast on the transmitter would have originated at Barrie, but top news stories occurring at Iqaluit would have been included in the Barrie newscasts.


Scott Jackson, president and station manager of LIFE 100.3 in Barrie, took a 13-week sabbatical starting May 1. He was expected to returns to his position August 4. Operations manager Steve Jones would cover for Jackson.


On September 28, the CRTC denied an application by Trust Communications Ministries to change the authorized contours of its transmitter CJLF-FM-1 Owen Sound. The applicant had proposed increasing the effective radiated power from 75 watts to 780 watts (non-directional antenna with an effective height of antenna above average terrain of 79 metres). All other technical parameters would remain unchanged. The applicant stated that the technical change would improve the signal’s strength and quality for the City of Owen Sound.

Woody Woodland, a morning co-host at LIFE 100.3, left that post after seven years; moving out of the business. Succeeding him was Maria Lopez from SHINE-FM Edmonton. She took over August 29. 


On August 17, the CRTC administratively renewed the licence of CJLF-FM Barrie, and its transmitters CJLF-FM-1 Owen Sound, CJLF-FM-2 Peterborough and CJLF-FM-3 Huntsville, to August 31, 2013.

AJ Martin was the new morning host at LIFE 100.3. His The Wonderdog Show, began November 26, succeeded former host Ben Davy who left in July. Martin moved up from middays.


LIFE 100.3 hired Pip Lucas as Promotions Coordinator while Jen Melanson took maternity leave. Pip started April 2.

The story continues elsewhere…
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