CJLJ-FM, Aboriginal – Sugar Cane FM, Williams Lake

Sugar Cane Community Diversity Association

CJLJ-FM2012100.75Sugar Cane Community Diversity Association


On April 28, the CRTC approved an application by Sugar Cane Community Diversity Association for a broadcasting licence to operate an English- and Aboriginal-language, very low-power developmental community FM radio station in Williams Lake. SCCDA was a not-for-profit corporation controlled by its board of directors. The new station would operate at 100.7 MHz (channel 246VLP) with an effective radiated power of 5 watts (effective height of antenna above average terrain of -68.8 metres). The applicant indicated that, during each broadcast week, the station would broadcast 126 hours of programming, including a minimum of 3 hours in the Secwepemc (Shuswap) language. In addition, SCCDA stated that the station would broadcast a diverse array of musical genres not currently available in Williams Lake, including children’s music, blues, punk, rap, bluegrass, as well as International, Cuban, Latin American, Shuswap-language and independent Canadian music programming. The Commission noted that developmental community radio stations operate primarily for training purposes. The applicant stated that it would use on-air announcements, local bulletin boards, news print and word of mouth to encourage community members to participate as volunteers within the station. Further, the applicant indicated that training would come from the involvement of a member of the local broadcast community, who had committed to volunteer his time to develop a core of members to become efficient in producing quality programming. The licence would expire August 31, 2015. 


CJLJ-FM “Sugar Cane FM” signed on the air.


On May 2, The Sugar Cane Community Diversity Association received CRTC approval to upgrade the developmental Aboriginal-Community station to a Type B Native FM station.

The story continues elsewhere…
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