Yves Bourassa



Yeah, it seems. 

00:00:05 Speaker 1 

I will immediately. 

00:00:06 Speaker 2 

Yep, we’re in business. 

00:00:08 Speaker 2 

Where did? 

00:00:08 Speaker 2 

Where did you start in the in broadcasting? 

00:00:12 Speaker 1 

You know it’s. 

00:00:15 Speaker 1 

When you reminisce and you go back over 40 years, I. 

00:00:19 Speaker 1 

Graduated from Montreal. 

00:00:22 Speaker 1 

And that was the University Of Montreal getting a BA degree in June 1930. 

00:00:29 Speaker 1 

And this. 

00:00:30 Speaker 2 

Is why that wasn’t. 

00:00:31 Speaker 2 

A very large business. 

00:00:32 Speaker 1 

This, as you can appreciate it, was about six months after the big crash. 

00:00:37 Speaker 1 

And we had lost everything. 

00:00:40 Speaker 1 

It’s not the house that we owned and I’d say we, the the family, my grandmother, my father came back from the First World War with a bad heart condition and he died in 29. He died in March. As a matter of fact, just a few months. 

00:00:53 Speaker 1 

For the big stock market crash and we have just about every cent that we ever owned in the stock market. 

00:01:01 Speaker 1 

So that when this crash game we we just were completely wiped out except for that. 

00:01:08 Speaker 1 

And I had the I had made my registration into the Bar Association in those days. 

00:01:16 Speaker 1 

If you wanted to study law, you have to register with the bar first. 

00:01:21 Speaker 1 

And it costs at the time, I don’t know, maybe 150 or $160.00 or thereabout. 

00:01:28 Speaker 1 

Well, when my father died and then the stock market crashed, we lost everything. Obviously, I couldn’t go on. So that when I graduated in the June 1930, my problem was to get a job and get a job quickly. 

00:01:41 Speaker 1 

And I did. 

00:01:42 Speaker 1 

With a piece of chalk, I was marking the board in the Montreal office of a New York broker in the basement of the Royal Bank Building on Saint James St. for the extraordinary salary of $7.50 a week. But at that time at least, I was working. 

00:02:00 Speaker 1 

Obviously not overly happy about the conditions and looking at anything to get out of the of the rut and going as far as manufact as taking or registering in the LaSalle Extension University taking a course in of all things. 


Or was it? 

00:02:25 Speaker 1 

Accounting and I’ve never been able to add two and two and make 4. 

00:02:29 Speaker 1 

You know it, it was city, but it was just an attempt to get out of what I figured was a was a mess. 

00:02:36 Speaker 1 

And it didn’t amount to very much. 

00:02:39 Speaker 1 

I finally got a job as. 

00:02:41 Speaker 1 

They called it. 

00:02:43 Speaker 1 

Something like service clerk at the retail credit company and I was nothing more than an office boy, but at least I was getting $65 a month, which was better than 7. 

00:02:54 Speaker 1 

50 a week I was improving my condition and I had an auto off with the manager. 

00:03:00 Speaker 1 

I had an agreement with him whereby if after a year. 

00:03:04 Speaker 1 

If you weren’t able to promote me. 

00:03:07 Speaker 1 

By satisfaction with the work. 

00:03:09 Speaker 1 

Then he would let me. 

00:03:11 Speaker 1 

But he wouldn’t, and it went on for about a year and a half, and I finally went. 

00:03:15 Speaker 1 

To see him, his name was Burwash. 

00:03:17 Speaker 1 

I went to see him and I said, look, what about your promise? 

00:03:20 Speaker 1 

And he said, oh, you’re doing a fine job. 

00:03:22 Speaker 1 

You are now. 

00:03:23 Speaker 1 

I don’t want him. 

00:03:24 Speaker 1 

Change anything so. 

00:03:27 Speaker 1 

I was very, very unhappy. 

00:03:31 Speaker 1 

And I remember one night I was listening to radio with my mother and old. 

00:03:36 Speaker 1 

My mother was widowed, of course at that time, and we were really groping and trying to do something to get out of the misery. 

00:03:44 Speaker 1 

And I said to her, you know, I hear these announcers and surely, yeah. 

00:03:49 Speaker 1 

And at that time, it was a bilingual proposition. 

00:03:52 Speaker 1 

Radio announcers were bilingual because the stations were not. 

00:03:57 Speaker 1 

Either totally French. 

00:03:58 Speaker 1 

Or totally English as they are today. 

00:03:59 Speaker 2 

That’s Mr. 

00:04:00 Speaker 2 

Longlou was saying this morning and I’ve. 

00:04:02 Speaker 1 

CKC, for instance, was a member of the Columbia Broadcasting System and CFCF was NBC. 

00:04:10 Speaker 1 

But at CSCS they had a a French radio announcer. 

00:04:14 Speaker 1 

His name was Oscar. 

00:04:15 Speaker 1 

That’s TA and Jacques, Debbie. 

00:04:17 Speaker 1 

As a matter of fact, who made quite a career for himself in radio, started as a French announcer at UCSF, and I anyway listen to these announcers, and I said to my mother, you know. 

00:04:28 Speaker 1 

It seems to me I could do this and she said, well, why don’t you try? 

00:04:33 Speaker 1 

So I called. 

00:04:33 Speaker 1 

Phil alone. 

00:04:35 Speaker 1 

Was the manager at that time and I said I’d like to try. 

00:04:38 Speaker 1 

Could I get an audition? 

00:04:41 Speaker 1 

And he said, come on down. 

00:04:43 Speaker 1 

So I came down and the audition consisted of reading. 

00:04:50 Speaker 1 

Article whatever of my choice you know on. 

00:04:53 Speaker 1 

The front page of. 

00:04:54 Speaker 1 

The star and one on the front page. 

00:04:56 Speaker 1 

Of my friend. 

00:04:57 Speaker 1 

Sitting at a microphone that looked like a little cathedral. 

00:05:02 Speaker 1 

And you have to talk sideways. 

00:05:04 Speaker 1 

So as so as not to to blast into the mic. 

00:05:08 Speaker 1 

And I read the front page of the star and the front page of the press. 

00:05:13 Speaker 1 

And then Phil came in and said, I like the way you do it. 

00:05:19 Speaker 1 

When can you start? 

00:05:21 Speaker 1 

And I said, I don’t know, a week shortly or maybe 2 weeks and I’ll give you $20 a week. 

00:05:28 Speaker 1 

Again, and of course you can make more because the commercial programs and what have you at that time was really a possibility for the House announcer to add to, to complement his revenue by getting either A5 or A750 or a $10. And I came in then September 19. 

00:05:48 Speaker 1 


00:05:50 Speaker 1 

The total staff at the Gazier. 

00:05:53 Speaker 1 

That time. 

00:05:54 Speaker 1 

And stations in Montreal consisted of the newly born CBC, which was that could be shown at that the Commissioner that time CFCF, which obviously, as you probably know, is the very oldest station in Canada, CKC. 

00:06:13 Speaker 1 

And there was a newly. 

00:06:14 Speaker 1 

Form station that belonged to the same morganization, lapras, Lapat, VCK, ZCH, Lt. 

00:06:21 Speaker 1 

and the Sunlight Building and that was. 

00:06:25 Speaker 1 

And the total staff, as I say, including four technicians that we used to call engineers located at the transmitter in Saint Hyacinth way the hell out. 

00:06:39 Speaker 1 

Was seventeen people, in other words, there was thirteen of us in Montreal. 

00:06:45 Speaker 1 

To do 18 hours a day, six days a week and 16 hours on Sunday. 

00:06:53 Speaker 1 

And actually there was a man who would open the station at 7:00 o’clock in the morning. 

00:06:57 Speaker 1 

His name was, and that the dash. 

00:07:01 Speaker 1 

He was an older type with a deep, deep voice and apparently a lot of so-called sex appeal at that time, and he would open the station at 7:00 o’clock in the morning and work until 9. 

00:07:14 Speaker 1 

And then there were three. 

00:07:15 Speaker 1 

Of us to. 

00:07:16 Speaker 1 

Relieve him at 9:00 o’clock and go on until 1:00. 

00:07:19 Speaker 1 

O’clock in the morning. 

00:07:21 Speaker 1 

And we would, you know, we would handle Booth announcing we would handle spot announcing we would handle programs, we would handle all sorts of things seven days a week from 9:00 o’clock until 1:00 o’clock no one. 

00:07:33 Speaker 2 

Most of this was going on live all most. 

00:07:36 Speaker 1 

Of course we would. 

00:07:40 Speaker 1 

There would be about an hour and a half, maybe 2 hours in the afternoon when we we would hook on to CBS and at that time there’s some very good programs to good music, particularly music, including sync. 

00:07:55 Speaker 1 

The music, symphonic, music and the Philadelphia Symphony, for instance, was on, I think it was Wednesday afternoon. 

00:08:02 Speaker 1 

And of course, there was the New York Philharmonic, which was on on Sunday action, and then at 11:15 or so after the news, we would hook on to the big bands from one 11:15 or so until 1:00 o’clock in the morning. So we had some time off, but never enough to go back home. 


From your name. 

00:08:22 Speaker 1 

You know, so we would live at the state. 

00:08:26 Speaker 1 

To a point where I’ve. 

00:08:28 Speaker 1 

Always been a very active person. 

00:08:30 Speaker 1 

I I just can’t sit on my ***** and do nothing and at one point I decided I was going to index and catalog the the records. 

00:08:41 Speaker 1 

They were all. 

00:08:42 Speaker 1 

Over the place. 

00:08:43 Speaker 1 

Everybody was helping himself in in the in the record library as if it had no value whatever. 

00:08:52 Speaker 1 

And I I was amazed and appalled at this mess, and I decided that I would put some order into it because I had time in the afternoon and I had time in the evening whenever I was waiting to close the station. 

00:09:03 Speaker 1 

1:00 o’clock. 

00:09:05 Speaker 1 

The conditions were. 

00:09:07 Speaker 1 

Well, that’s it. 

00:09:08 Speaker 1 

The salary was obviously minimal and the we were. 

00:09:14 Speaker 1 

You talk about. 

00:09:15 Speaker 1 

Being generally we were everything, including sweeping the floor and just about we would write continuity. 

00:09:23 Speaker 1 

We would translate commercials. 

00:09:26 Speaker 1 

We would prepare programs, we would line up our own recording programs. 

00:09:31 Speaker 1 

We would help the management and try the program the the week, you know we we do everything but really learning the business. 

00:09:42 Speaker 1 

And having one heck of a loss of respect for the people who are listening to us. 

00:09:47 Speaker 1 

And I think this has lived with us to this day. 

00:09:52 Speaker 1 

But the people that count are really the people that you are trying to to either entertain or inform and the possibly. 

00:10:02 Speaker 1 

Bring some education to. 

00:10:06 Speaker 1 

In in an entertainment way, obviously because at that time, God knows that nobody talked about the education that application of of radio. 

00:10:17 Speaker 2 

Except for Williams, Brian Ellen Flynn. 

00:10:20 Speaker 1 

Yes, but. 


They were. 

00:10:25 Speaker 2 

Before they were. 

00:10:26 Speaker 1 

Wild and woolly dazed, believe me, and we used to live really broadcasting from. 

00:10:34 Speaker 1 

15 hours a day. 

00:10:35 Speaker 2 

What kind? 

00:10:37 Speaker 2 

Did the station have when you, when you went in as far as turntables and? 

00:10:42 Speaker 1 

They were about as good as existed at that time. 

00:10:46 Speaker 1 

Of course, when you look at it today, you realize how primitive it was. 

00:10:50 Speaker 1 

Like, for instance, I remember we were still using carbon mikes. 

00:10:54 Speaker 1 

And on remotes for instance, we would go and you know the the little carbon microphone that was hooked onto to it. 

00:11:03 Speaker 1 

That’s right. 

00:11:03 Speaker 2 

We’re we’re. 

00:11:05 Speaker 1 


00:11:06 Speaker 1 

And we talked sideways, so not to blast. 

00:11:09 Speaker 1 

And then when we got the. 

00:11:12 Speaker 1 

I can’t recall the names now because it’s so far when we got the new microphones that you could talk both sides. 

00:11:21 Speaker 1 

This was this was really a breakthrough and I’m talking from the years 1933. I served as an announcer. 

00:11:31 Speaker 1 

Staff announcer until about 1935, but I was much more interested in direction. 

00:11:38 Speaker 1 

And at that time, producing programs, directing programs, the putting a stop to the this total improvisation and ad libbing that had been the fashion of the days was becoming really the thing to do. 

00:11:54 Speaker 2 

Broadcasting was becoming a business thing. 

00:11:56 Speaker 1 


00:11:57 Speaker 1 

It was becoming a business. 

00:11:58 Speaker 1 

It was becoming a serious proposition. 

00:12:01 Speaker 1 

And Phil, I know at one point offered me the job of program manager, program director and offered to pay my way to two or three weeks with the program department at CBS in New York. 

00:12:15 Speaker 1 

And I went in and I I was promptly labeled the Hornet because I used to. I used to buzz around, just about everybody’s head trying to learn as much as I could, but I was interested in direction and that in 35 then I became program director and. 

00:12:36 Speaker 1 

Produce an awful lot of programs sustaining shows for the station itself and even commercial programs, which again helped me to complement my revenue at that. 

00:12:45 Speaker 2 

Time because you would be paid, would you by the advertiser or for or by the agency? 

00:12:49 Speaker 1 

I would be paid. 

00:12:51 Speaker 1 

I would be paid, actually by the station, which was paid by the advertiser and gave me whatever portion of this honorarium that they were collecting. 

00:13:04 Speaker 1 

And I was abated in the woods. 

00:13:06 Speaker 1 

No doubt, and I never queried very much if it were today, I’m sure that that the. 

00:13:14 Speaker 1 

Methodology would be somewhat different. 

00:13:17 Speaker 2 

We’ve become pretty specialized to the youngster going into the business. 

00:13:21 Speaker 2 

You know it becomes an announcer or an operator or a technician. 

00:13:24 Speaker 1 

It’s true in every field of endeavor, you know. 

00:13:27 Speaker 2 

Do you do you think young people that they have as much fun? 

00:13:29 Speaker 2 

I I often wonder if I’m just getting old and they don’t seem to be having as. 

00:13:33 Speaker 2 

Much fun? 

00:13:34 Speaker 2 

Or are they really not? 

00:13:34 Speaker 1 

They haven’t because they are not learning. 

00:13:38 Speaker 1 

The whole business. 

00:13:40 Speaker 1 

You know you take in in this. 

00:13:43 Speaker 1 

Field of Endeavor, which is ours and in communication and in advertising. 

00:13:48 Speaker 1 

You have the account service group all right. 

00:13:53 Speaker 1 

They’re responsible for contact with the clients and the original analytical work that is done as the profit basis for good advertising campaign. 

00:14:03 Speaker 1 

That’s all they do. 

00:14:05 Speaker 1 

Then they turn it on, they breathe, and they they breathe, the creative people and turn, turn it to them totally. 

00:14:13 Speaker 1 

They brief the media. 

00:14:14 Speaker 1 

People turn it to them. 

00:14:16 Speaker 1 

Completely creative people don’t want to have anything to do with the analytical work. 

00:14:21 Speaker 1 

The media people don’t want to have anything to do. 

00:14:24 Speaker 2 

With creative people. 

00:14:26 Speaker 1 

You know it’s. 

00:14:28 Speaker 1 

Segmentation to my way of thinking, totally overdone. 

00:14:35 Speaker 1 

Because you find that very few of them have this, the service overall generally. 

00:14:45 Speaker 1 

Which is to my way of thinking, absolutely essential if you. 

00:14:49 Speaker 1 

Want to talk about? 

00:14:51 Speaker 1 

Any if you want to talk about broadcasting, you don’t want to talk about a bunch of wires and the plug that you. 

00:14:56 Speaker 1 

Put in the. 

00:14:57 Speaker 1 

Wall, you want to talk? 

00:14:59 Speaker 1 

About the planning and and and the the development and the execution and the the then the surveying of the public in order to find out whether they like. 

00:15:09 Speaker 1 

It or not? 

00:15:10 Speaker 1 

But we’re in those days and. 

00:15:13 Speaker 1 

And this went on until. 

00:15:16 Speaker 1 

Well, the the war, actually. 

00:15:20 Speaker 1 

The conditions were of very, very few people. 

00:15:24 Speaker 1 

Doing just above everything that was they were called upon to do, and that was it. 

00:15:30 Speaker 1 

I remembered in the crisis that preceded the war. 

00:15:33 Speaker 1 

You know, the Munich era. 

00:15:36 Speaker 1 

Of course, news in those days and the direct broadcast of Hitler’s speech in Europe. 

00:15:43 Speaker 1 

And the whole. 

00:15:45 Speaker 1 

Crisis developing was the one that we lived with intensely. 

00:15:51 Speaker 1 

Not maybe being very, totally conscious of what was going on, but we did live it and we were right in the thick of it. 

00:15:58 Speaker 1 

And I remember that at CBS, they had a news analyst whose name was HD. 

00:16:04 Speaker 1 

Herbert Victor. 

00:16:05 Speaker 1 

Whatever it was. 

00:16:06 Speaker 1 

Carlton born. 


Who was? 

00:16:09 Speaker 1 

German born. 

00:16:11 Speaker 1 

And it was, of course, still very, very fluid in German and he would translate simultaneously. 

00:16:18 Speaker 1 

Hitler’s speeches, you know, while Hitler was speaking, Kaltenborn would translate into English and we would translate Kaltenborn in French the same time sound simultaneously. 

00:16:31 Speaker 1 

Never thinking twice. 

00:16:34 Speaker 1 

About the you know, the juggling and the two of the forces that we were and I’m talking about only the normal dialogue bully, his brother Marcel and myself. 

00:16:43 Speaker 1 

We were doing this as a. 

00:16:44 Speaker 1 

Matter, of course. 

00:16:47 Speaker 1 

You know, today, what did we ever say? 

00:16:52 Speaker 1 

But you, you. 

00:16:53 Speaker 1 

You really shudder us a thought, but. 

00:16:56 Speaker 1 

And I remember that when war broke out. 

00:16:59 Speaker 1 

I had left. 

00:17:00 Speaker 1 

It was on the set. 

00:17:01 Speaker 1 

It was Sunday morning, if you remember. 

00:17:03 Speaker 1 

And I had left for the weekend and I had given instructions as program manager to keep stay open, keep the station open throughout the night and in those days we would sign off at 1:00 o’clock in the morning. 

00:17:15 Speaker 1 

There were very, very few no stations which they. 

00:17:19 Speaker 1 

What would broadcast continuously the way they do today? 

00:17:23 Speaker 1 

And I left instructions to remain open throughout the night because, you know, it was a minute. 

00:17:29 Speaker 2 

Good possibility of working. 

00:17:31 Speaker 1 

And I got a phone call. I think it was about 6:15 or 6:20 in the morning from booty. Who was on on duty at that time? 

00:17:39 Speaker 1 

And he said here it is. 

00:17:41 Speaker 1 

Britain and France have declared war. 

00:17:43 Speaker 1 

So I said, hang on, I’m coming down. 

00:17:45 Speaker 1 

And I came down on the Sunday. 

00:17:49 Speaker 1 

We have the news coming in on the tape, but all in English. 

00:17:53 Speaker 1 

There were no French broadcast services at that time from the Canadian Press. 

00:17:58 Speaker 1 

They were all they were, all press services in English and we couldn’t take time to translate properly with pair it off and translate. 

00:18:07 Speaker 1 

You know, reading English and speaking into French as we went along, and I remember. 

00:18:12 Speaker 1 

I relieved the bully and later than Sunday noon they’d been there since Saturday morning early and I went on till Monday evening or something like this. 

00:18:23 Speaker 1 

You know, there were so few of us. 

00:18:25 Speaker 2 

You had to do it that way. 

00:18:29 Speaker 1 

I think we. 

00:18:32 Speaker 1 

We became true broadcast. 

00:18:35 Speaker 2 

Of course, that’s when news. 

00:18:36 Speaker 2 

Grew up there, had been prior to that. 

00:18:40 Speaker 2 

Problem with Canadian Press in the daily newspapers who didn’t want radio. 

00:18:44 Speaker 1 

Broadcasters, you know, were done by a pot of glue and and clippings from the various newspapers. 

00:18:52 Speaker 2 

Did you ever use the Trans Radio service that the wireless service out of New York? 

00:18:56 Speaker 2 

I believe it was. 

00:18:58 Speaker 1 

Now it seems to me we were using. 

00:19:02 Speaker 1 

Canadian Press. 

00:19:04 Speaker 1 

Viola price, of course, because CKC along the letter. 

00:19:09 Speaker 1 

And we had the. 

00:19:11 Speaker 1 

Another service I can’t recall. 

00:19:14 Speaker 2 

British Native press and BP problem. 

00:19:15 Speaker 1 

That’s right. 

00:19:16 Speaker 1 

British something. 

00:19:17 Speaker 1 

And you? 

00:19:18 Speaker 1 

That’s right. 

00:19:18 Speaker 1 

British united. 

00:19:19 Speaker 1 

That’s right and. 

00:19:23 Speaker 1 

They were totally, completely in English and we needed to translate every. 

00:19:27 Speaker 1 

Bit that we. 

00:19:29 Speaker 1 

I remember the sinking the year Sunday evening or the Sunday night the first day. 

00:19:36 Speaker 1 

Of the war. 

00:19:37 Speaker 1 

That was the sinking of the athenia. 

00:19:41 Speaker 1 

And we got it on the wire and never thought twice announced that immediately. 

00:19:51 Speaker 1 

And then started to get a deluge of phone calls from people who had relatives on the boat. 

00:19:56 Speaker 1 

Oh, Gee, what a mess. 

00:19:59 Speaker 1 

You know, we never realized that the next kin had not been advised. 

00:20:04 Speaker 1 

Because here was a very big news item and then spent the night apologizing and trying to. 

00:20:13 Speaker 2 

To find more details. 

00:20:15 Speaker 1 

Until we got more detail and we didn’t get any until I can’t recall when. 

00:20:21 Speaker 2 

Along with all that hard work and the. 

00:20:25 Speaker 2 

You had a lot of fun, and that’s a reputation that’s come down in the business where in fact you tried to break people up on here and that sort of thing, I presume went on and. 

00:20:33 Speaker 1 

Well, you know, it’s like some of. 

00:20:34 Speaker 2 

Watch you all. 

00:20:35 Speaker 1 

Our of our old memories of of war time I left in 1940 to go on active service in the army. I was there in. 

00:20:44 Speaker 1 

I was a reserve officer from the early 30s. 

00:20:48 Speaker 1 

My father was a. 

00:20:50 Speaker 1 

A militia man and I went into the militia early in 1930. 

00:20:54 Speaker 1 

But and as we recall, our four or five years, my my memory is about four years on active service. 

00:21:04 Speaker 1 

We’ll recall much more frequently the funds we have than the ordeal were ordeal, or they were part of the of the lifestyle but and the same applies to to to broadcasting. 

00:21:18 Speaker 1 

We we talk about these long hours. 

00:21:22 Speaker 1 

But they were long. 

00:21:23 Speaker 1 

There were a. 

00:21:24 Speaker 1 

Lot of good. 

00:21:27 Speaker 1 

Now our or to our high agencies throughout. 

00:21:31 Speaker 1 

Where we had all kinds of money, we were young, obviously. 

00:21:36 Speaker 1 

We had a certain. 

00:21:40 Speaker 1 

Because we were broadcasters with some of the public, including some lovely, lovely. 

00:21:45 Speaker 1 

Girls to be. 

00:21:47 Speaker 1 

And some of us had little. 

00:21:50 Speaker 1 

Notebooks that were quite. 

00:21:52 Speaker 2 

I don’t think that’s changed very much. 

00:21:54 Speaker 1 

No, no, it probably hasn’t accepted now the TV. 

00:21:59 Speaker 1 

But in those days and we had some of these delightful young persons who would come and help us spend the lonely hours of between 11:00 and 1:00 o’clock in the morning when waiting to sign off the station. 

00:22:09 Speaker 2 

That’s why I. 

00:22:13 Speaker 1 

And as a matter of fact, we used to say that if the walls could have talked at that time, they would have had some interesting stories to tell. 

00:22:22 Speaker 1 

Now we we recall all this going back over 40 years. 

00:22:28 Speaker 1 

What an awful lot of nostalgia. 

00:22:33 Speaker 2 

These syndrome well. 

00:22:34 Speaker 1 

They were, mind you, as as I pointed out, recalling the army souvenirs or the army memories that we we prefer to recall the good old days because there was. 

00:22:50 Speaker 1 

There was an awful lot of bad with the good. 

00:22:52 Speaker 1 

But somehow or other? 

00:22:55 Speaker 2 

That doesn’t get remembered. 

00:22:55 Speaker 1 

In our memories there, Sir, it is more good than that. 

00:22:59 Speaker 2 

But we do of course lost. 

00:23:02 Speaker 2 

To some extent in any way, when television can be lost, its its. 

00:23:07 Speaker 2 

Place as the variety, music entertainment. 

00:23:15 Speaker 1 

Record that. 

00:23:15 Speaker 2 

No, no, no, no, no, I think. 

00:23:19 Speaker 2 

I think what I what I was asking or what I was saying. 

00:23:23 Speaker 2 

That when television came in the entertainment side, as in variety shows and the network programming soap opera. 

00:23:33 Speaker 2 

Just sort of disappeared from radio. 

00:23:36 Speaker 1 

Actually what disappeared was a call on what disappeared with the call on. 

00:23:41 Speaker 1 

People’s imagination. You know, people would listen to a, let’s say, a serial, which has always been extremely popular in French Canada. 

00:23:54 Speaker 1 

Either the soap operas and a lot of them were aired in the prime time of the evening. 

00:24:00 Speaker 1 

Somewhere, 15 minutes, somewhere half hour serial. 

00:24:04 Speaker 1 

People would then visualize the style in their own way. 

00:24:11 Speaker 1 

The the the star, the the female star of any given show whose name was either Louise Lanoie or somebody else. 

00:24:20 Speaker 1 

‘s two sons. 

00:24:21 Speaker 1 

She was a blonde with blue eyes. 

00:24:23 Speaker 1 

Two others. 

00:24:23 Speaker 1 

She was a Green Man. 

00:24:24 Speaker 1 

Two others she was, you know, and they. 

00:24:28 Speaker 1 

Television took all that away. 

00:24:31 Speaker 1 

Because suddenly that person was real, but in radio she was real in the people’s mind as they wanted to see them and this. 

00:24:46 Speaker 1 

As a matter of fact, even even sportscasting. 

00:24:50 Speaker 1 

You watch a football game today and well, the commentaries are somewhat complementary. 

00:24:58 Speaker 1 

To the picture. 

00:25:00 Speaker 1 

In the old days I remember the old hockey broadcast of Saturday night. 

00:25:06 Speaker 1 

When the excitement of of, of the newscasters or the sportscaster was really the thing that that created, the excitement and the and the. 

00:25:17 Speaker 1 

You know the the interest. 

00:25:20 Speaker 2 

Well, we’ve gotten and speaking only of radio because of that change, we’ve gotten into the so-called rolling format and the disc jockey and the. 

00:25:29 Speaker 2 

Quick blast of of information now with the new regulations of the CRITC, particularly for FM and their foreground programming, is it likely that this will have in even in a small way will bring back to 80 of the idea of a program? 

00:25:50 Speaker 1 

I doubt that we will ever come back. 

00:25:54 Speaker 1 

No, the world. 

00:25:55 Speaker 1 

Doesn’t evolve in that name. 

00:25:59 Speaker 1 

What’s past is past, it’s finished. 

00:26:01 Speaker 1 

I doubt that you ever come back. 

00:26:03 Speaker 1 

You may obviously live and witness a continued evolution, but not to get back to. 

00:26:15 Speaker 1 

Do exactly what it wants it it’s right, right? 

00:26:16 Speaker 2 

Oh, no, no. 

00:26:17 Speaker 2 

I imagine to be new formats and new ideas, but I just wonder if we’ll even get back even that far, because today radio essentially you’ve got your newscast, your information, your weather and. 

00:26:20 Speaker 1 


00:26:29 Speaker 2 

Music and that’s it. 

00:26:31 Speaker 2 

The idea of a program such as Amos and Andy, or a program like that where you develop characters and you develop stories. 

00:26:40 Speaker 2 

I just wonder if that will come back whether the regulations might help. 

00:26:42 Speaker 1 

I have. I have. 

00:26:44 Speaker 1 

I doubt that this because people being so used today to the visual. 

00:26:54 Speaker 1 

Presentation of this kind of entertainment cannot do without. 

00:27:01 Speaker 2 

Well, just just going one step further and essentially I’m I’m bouncing things. 

00:27:05 Speaker 2 

Off you really. 

00:27:07 Speaker 2 

You’ve got an awful lot of your listeners between 7:00 to 9:00 in the morning at 4:00 and 6:00 at night. 

00:27:12 Speaker 2 

Don’t have the opportunity for that. 

00:27:14 Speaker 2 

Usual would they? 

00:27:16 Speaker 2 

Obviously again they want information. 

00:27:17 Speaker 2 

They want traffic, weather and this kind of thing and they needed. 

00:27:21 Speaker 2 

But say for 10 to 15 minutes, could we have a program that would entertain them aside from playing the latest, the latest hit music, would they be interested in that or would that take their distract them from their driving? 

00:27:36 Speaker 1 

I have so little time. 

00:27:39 Speaker 1 

I’m still there doing an 8 to 10 hours a day. 

00:27:48 Speaker 1 

I haven’t too much time to think of it and because I’m in a business where the. 

00:27:54 Speaker 1 

Today and tomorrow is so much more important. 

00:27:57 Speaker 1 

Than the yesterday. 

00:28:01 Speaker 1 

Frankly, I don’t know, but I doubt very much. 

00:28:04 Speaker 1 

I think that you will see radio and especially as you say FM evolve so as to come back to better programming and what you have today because you look at it. 

00:28:18 Speaker 1 

Today and you find a days of broadcasting is broken into what major segments no guy comes on at 6:00 o’clock in the morning and he’s on till 9. 

00:28:27 Speaker 1 


00:28:36 Speaker 1 

Trying desperately to be funny and at times being anything else, but most of the time when you got somebody coming in at 9, maybe to 11 or to 12 and again with a a personality of his own, which he tries to put across, and then you’ve got the. 

00:28:55 Speaker 1 

Early afternoon, man and the late afternoon man and the Evening man and the night man. 

00:29:01 Speaker 1 

And throughout all of this is a succession of the same recordings and the same. 

00:29:06 Speaker 1 

This and the same back. 

00:29:08 Speaker 1 

And then you have other stations where they they become what concession booths with these. 

00:29:15 Speaker 2 

And the talk. 

00:29:19 Speaker 1 

You know, you wonder or? 

00:29:21 Speaker 1 

Fanning prejudices getting people to. 

00:29:26 Speaker 1 

To show their. 

00:29:28 Speaker 1 

Tendencies as being biggest and what the heck? 

00:29:33 Speaker 1 

You know, we all witnessed the. 

00:29:37 Speaker 1 

Infamous CFCF. 

00:29:39 Speaker 2 

Yes, yes. 

00:29:42 Speaker 1 

What were they trying to prove? 

00:29:46 Speaker 1 

You know, throwing oil on the fire or. 

00:29:50 Speaker 1 

Not going to achieve very much if we ever came back. 

00:29:51 Speaker 2 

You know they wouldn’t work. 

00:29:53 Speaker 1 

I mean, I listened to the FM. 

00:29:56 Speaker 1 

I’m a Symphony, but. 

00:29:58 Speaker 1 

I like symphonic.