South Asian Network International Limited (ATN)

B4U Music

Originally licensed to Asian Television Network International Limited (ATN) as ATN Music Network One,  and rebranded on being launched in April 2006, B4U (Bollywood For You) Music carried programming from a highly popular Hindi music channel, with movies, videos and specials interviews with artists, scenes from the production of their music videos and songs. The applicant noted that 100% of its programming would be in the Hindi language.  As with other channels of South Asian programming operated by ATN, B4U was required to provide a minimum of 15% Canadian content programming.

Ownership: South Asian Network International Limited (ATN)

Start Year: 2001