The CRTC granted a licence for a new niche specialty channel on February 24th 2010, to Soundview Entertainment Inc. The licence was for UTV Movies, a third-language general interest service that would carry feature films, made-for-tv movies, documentaries, interviews and similar movie-related programming.
It was a condition of the licence that no less than 90% of all programming in each broadcast week would be in the Hindi language.
UTV Movies launched on December 2, 2011 but ended operations in December of 2012.
Ownership: Soundview Entertainment Inc
Start Year: 2011 to 2012