CJXR-FM, Country 107.7, Steinbach
Golden West Broadcasting Ltd.
On June 28, the CRTC approved Golden West Broadcasting's application for a licence to operate an English-language commercial FM radio station in Steinbach. It would operate at 107.7 MHz with an effective radiated power of 30,000 watts (non-directional antenna with an effective height of antenna above average terrain of 117.4 metres).
The new station would offer a country favourites music format targeting listeners between the ages of 18 and 54. The applicant indicated that it would broadcast at least 118 hours of local programming each broadcast week including at least 10 hours of spoken word programming. In addition, Golden West proposed to exceed the minimum levels of Canadian musical selections.
CJXR 107.7 began on-air testing in late May.
Country 107.7 FM launched at 9:00 a.m., June 19. The Country format aimed to complement sister stations, Mix 96.7 and AM1250 in Steinbach. Studios and offices were co-located with the other two stations at 105-32 Brandt Street.